Every call answered. Every customer kept.
When you're busy doing the work, calls go to voicemail and customers call the next business on Google. FitzLab answers every call, texts back every missed caller in seconds, and books the job for you, 24/7.
Your phone is leaking money. Quietly.
Most callers won't leave a voicemail. They hang up and call the next business on the list. You never even know they existed.
A front desk that never takes a break.
You keep doing the work. FitzLab handles the phone, the follow-up and the reminders, and sends you a text when a job is booked.
- Answers every call, day or night, in a natural voice that knows your business, prices and hours.
- Texts back missed callers in seconds, before they call someone else.
- Books appointments straight into your calendar and sends reminders so people show up.
- Wins back past customers with follow-ups on declined work and service reminders.
- Grows your Google reviews by asking happy customers at the right moment.
One missed call. One lost job.
Here's what happens in a busy shop today, and what happens with FitzLab.
Four quiet workers. One full calendar.
Overture
Answers every call like your best front-desk person: friendly, accurate and never on hold. It qualifies the caller, books the appointment and texts you a summary.
Tempo
Every missed call, web form and Facebook or Google lead gets a personal text within seconds, followed by gentle reminders until they book.
Encore
Brings customers back: follow-ups on declined repairs, "service due" reminders and reactivation campaigns to your past customer list.
Chorus
Asks every happy customer for a Google review at the right moment, and drafts thoughtful replies for you to approve.
Do the math on your missed calls.
Move the sliders to match your business. Most owners are surprised by the number.
per month, or about $49,140 a year.
That's roughly 8x the cost of our Sonata plan.
Estimate only, based on your inputs. Your free audit measures your real numbers.
Live in about a week. No new software.
Free missed-call audit
We test how your business handles calls and web leads after hours and at busy times, and show you exactly where customers slip away.
We build it for you
We learn your services, prices and hours, set up your AI receptionist and texts, and connect your calendar. You approve every word.
You get the jobs
Calls get answered, leads get followed up and you get a text for every booking. Every month you get a simple report of what was recovered.
We're choosing our first 10 partner shops.
FitzLab is new, and we'd rather prove it than promise it. Our first partners get white-glove setup, founding pricing locked in for life, and a simple guarantee.
- Setup fee waived for founding partners
- 30-day results guarantee: if we don't recover more than we cost, you don't pay
- Direct line to the founder for changes and ideas
Straight answers.
Will callers know they're talking to AI?
The receptionist sounds natural and friendly, and we always let callers know they're speaking with a virtual assistant. It can transfer to you or take a message whenever a caller asks for a person.
What if it gets something wrong?
It only uses information you approve: your services, prices, hours and policies. When it isn't sure, it takes a detailed message and texts you right away. You see a transcript of every call.
Do I need to change my phone number or software?
No. We forward your unanswered or after-hours calls to FitzLab. Your number, your phone and your shop software stay the same.
Is there a contract?
No long-term contract. Plans are month-to-month, and you can cancel with 30 days' notice.
Is texting customers legal?
Yes, when it's done right. We only text people who contacted your business or opted in, include opt-out instructions in every conversation, and register your number with the carriers (A2P 10DLC).
Which businesses do you work with?
We started with independent auto repair shops, and we also work with other appointment-based local businesses where every call matters.
Find out how many customers you're missing.
Free 15-minute missed-call audit. No pitch deck, no pressure, just your numbers.